Top Story

e4m_logo.png

Home >> Advertising >> Article

Milestone Brandcom launches creative agency, Milestone Dentsu

20-June-2017
Font Size   16
Share
Milestone Brandcom launches creative agency, Milestone Dentsu


Milestone Dentsu, the newly formed creative agency of Milestone Brandcom, part of Dentsu Aegis Network, has bagged the creative mandate for Panasonic India’s Refrigerator, Microwave and Water Purifier business. The creative duties were handed over to Milestone Dentsu, following a multi-agency pitch. Milestone Dentsu, the creative arm of Milestone Brandcom, will be in charge of handling the Japanese multi-national’s leading business portfolio.


Commenting on the decision, Sarthak Seth, Head-Brand & Marketing Communications - Panasonic India, said, “We were looking out for a youthful and progressive partner who could deliver fresh perspectives in terms of planning and creative execution to help us keep pace with the changing trends. We found that partner in Milestone Dentsu. Their approach was fresh and creative, outstanding. We are looking forward to this association and hope that it goes a long way.”


Nabendu Bhattacharyya, CEO and managing director, Milestone Brandcom, stated, "We are delighted to win a prestigious creative account like Panasonic. We enjoy working on global brands with such diverse portfolio as they challenge our true potential. We have put up a strong ATL Team while we foray into creative services at Milestone Dentsu.”


The business will be handled out of Milestone’s Delhi branch with Ujjwal Anand, Country head and Mayank Khattar, National Creative Director as the brand custodian.


Commenting on the win, the duo said, “We, as a unit, believe in Cutting edge idea centric solutions to the business need. Our win goes out to prove just that. We are excited to win this business and are all set to do some path breaking work, meeting Panasonic’s business expectations in the coming year.”

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO