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Microsoft transitions digital biz to Reprisemedia

Microsoft transitions digital biz to Reprisemedia

Author | Maneka Tanwani | Tuesday, Jun 19,2012 3:11 AM

Microsoft transitions digital biz to Reprisemedia

Reprisemedia India will now be the digital media AoR for Microsoft India across display and search. The business transitions from WPP-owned Quasar and Publicis’s Performics.

Reprisemedia India will now form an extension of Lodestar UM that has been the lead media AoR for Microsoft India for the past 10 years.

“This shift aligns India with Microsoft’s global move to consolidate digital media buying and search with UM,” said Shafalika Saxena, CMO, Microsoft India.

“2012 will be a game-changing year for Microsoft with the impending launch of a breakthrough operating system, Windows 8, coupled with exciting developments across our entire product portfolio. We look forward to working with Reprisemedia and deepening our partnership with UM,” added Saxena.

Anjali Hegde, CEO, Reprisemedia India said, “This is the most significant thing that has happened to Reprisemedia and we are really excited about the opportunity to work with Microsoft. It considers digital as a core and mainstream medium and that mindset allows a digital agency to push its boundaries of innovation and creativity – in short, a dream client to work for.”

This new arrangement comes into effect from July, 2012 and will leverage global expertise from across the many markets where Reprisemedia handles Microsoft’s Search business.

“Reprisemedia India comes with an added advantage. As a full-service digital agency, its offering extends far beyond search, into the realm of digital display, content and application. Reprisemedia will complement the unique strength of Lodestar UM within the content space,” said Anamika Mehta, COO, Lodestar UM.

For the record, Hungama handles the social media duties for Microsoft India.

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