Microsoft Corporation India Pvt. Ltd. today announced their expansion plans to non-metro cities, specifically Hyderabad, Chennai, Kolkata, Ahmedabad, Pune, and Goa and appointed Ybrant Digital Limited as the sales house for the cities outside Delhi-NCR, Mumbai and Bangalore.
The appointment of Ybrant Digital complements Microsoft Advertising’s existing sales partner– AIDEM Ventures Pvt. Ltd. that will continue to drive sales in Delhi-NCR, Mumbai, and Bangalore.
The digital advertising market has grown by leaps and bounds in the recent years crossing the $166 million mark in 2011 and is expected to reach $273 million by 2013, according to ZenithOptimedia’s July 2011 report.
This growth is not just limited to metros but has gone beyond them and increasingly internet is being consumed in smaller towns and cities. In fact, of India’s total internet population of 112 million, non-metro cities account for approximately 68 per cent, according to I-Cube 2011 reports compiled by the Internet and Mobile Association of India.
Announcing the expansion, Neville Taraporewalla, Country Director, Advertising & Online - Microsoft India said, “The exponential growth of the internet is enabling digital lifestyles at a pace never seen before and resultantly, we today live in an era of consumption on the go and increasing online conversations. Interestingly, tier 2 cities are emerging as huge growth drivers, and this presents an opportunity for us to enable businesses to engage with their audiences in an effective and interactive manner, like never before. Our tie up with Ybrant Digital Ltd. is well positioned to help us in this direction, and we are excited about the opportunities ahead.”
Commenting on the appointment, Suresh Reddy, Chairman & CEO of Ybrant Digital Limited said, “Ybrant is delighted to provide businesses an option to advertise with premium media properties owned by Microsoft. Together with Microsoft we will ensure maximum ROI on the advertising rupee spent by our advertisers across the region.”