Top Story

e4m_logo.png

Home >> Advertising >> Article

Micromax retains Zenith Optimedia and brings Isobar on board

17-September-2016
Font Size   16
Share
Micromax retains Zenith Optimedia and brings Isobar on board

As reported exclusively by exchange4media Micromax initiates Media and Digital review

Micromax Informatics, one of India’s leading smartphone makers had called for a media as well as digital pitch. Zenith Optimedia (traditional media) and Interactive Avenues (Digital) were the current agencies on record at the time of the review.

The pitch process which involved leading media agencies has resulted in Zenith Optimedia retaining the account , while Micromax has brought on board Isobar from the Dentsu Aegis Umbrella  to handle the digital mandate, Isobar will now manage the entire digital mandate for Micromax including future digital campaigns.

? “We are delighted that post the pitch process we have two of the most competitive agencies on board with Micromax. While Isobar will lead our digital mandate and we are impressed with their team of young, intuitive professionals bringing in a fresh perspective, ZenithOptimedia will continue to be our agency to manage traditional media. We would want to place on record our appreciation for Interactive Avenues (IA) and their team -they helped build Micro??max brand with some real great work.”, said  Shubhajit Sen, Chief Marketing Officer, Micromax Informatics, confirming the news to exhange4media.

Micromax will be handled out of Isobar’s Delhi office and will focus on growing and sustaining the brand’s online presence in addition to supporting Micromax’s ongoing and future campaigns.  ZenithOptimedia will now focus more on measuring performance and returns on investment to tap the target audience of Micromax in its new journey.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education