As reported exclusively by exchange4media Micromax initiates Media and Digital review
Micromax Informatics, one of India’s leading smartphone makers had called for a media as well as digital pitch. Zenith Optimedia (traditional media) and Interactive Avenues (Digital) were the current agencies on record at the time of the review.
The pitch process which involved leading media agencies has resulted in Zenith Optimedia retaining the account , while Micromax has brought on board Isobar from the Dentsu Aegis Umbrella to handle the digital mandate, Isobar will now manage the entire digital mandate for Micromax including future digital campaigns.
“We are delighted that post the pitch process we have two of the most competitive agencies on board with Micromax. While Isobar will lead our digital mandate and we are impressed with their team of young, intuitive professionals bringing in a fresh perspective, ZenithOptimedia will continue to be our agency to manage traditional media. We would want to place on record our appreciation for Interactive Avenues (IA) and their team -they helped build Micromax brand with some real great work.”, said Shubhajit Sen, Chief Marketing Officer, Micromax Informatics, confirming the news to exhange4media.
Micromax will be handled out of Isobar’s Delhi office and will focus on growing and sustaining the brand’s online presence in addition to supporting Micromax’s ongoing and future campaigns. ZenithOptimedia will now focus more on measuring performance and returns on investment to tap the target audience of Micromax in its new journey.