Top Story


Home >> Advertising >> Article

Micromax retains Zenith Optimedia and brings Isobar on board

Font Size   16
Micromax retains Zenith Optimedia and brings Isobar on board

As reported exclusively by exchange4media Micromax initiates Media and Digital review

Micromax Informatics, one of India’s leading smartphone makers had called for a media as well as digital pitch. Zenith Optimedia (traditional media) and Interactive Avenues (Digital) were the current agencies on record at the time of the review.

The pitch process which involved leading media agencies has resulted in Zenith Optimedia retaining the account , while Micromax has brought on board Isobar from the Dentsu Aegis Umbrella  to handle the digital mandate, Isobar will now manage the entire digital mandate for Micromax including future digital campaigns.

? “We are delighted that post the pitch process we have two of the most competitive agencies on board with Micromax. While Isobar will lead our digital mandate and we are impressed with their team of young, intuitive professionals bringing in a fresh perspective, ZenithOptimedia will continue to be our agency to manage traditional media. We would want to place on record our appreciation for Interactive Avenues (IA) and their team -they helped build Micro??max brand with some real great work.”, said  Shubhajit Sen, Chief Marketing Officer, Micromax Informatics, confirming the news to exhange4media.

Micromax will be handled out of Isobar’s Delhi office and will focus on growing and sustaining the brand’s online presence in addition to supporting Micromax’s ongoing and future campaigns.  ZenithOptimedia will now focus more on measuring performance and returns on investment to tap the target audience of Micromax in its new journey.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.