Micromax and its creative partner Lowe Lintas have mutually agreed to part ways.
“Micromax and Lowe Lintas have had a wonderful relationship and this mutually beneficial partnership has built Micromax into a leading brand in India with a differentiated and strong equity with consumers. As we reviewed the way forward, we understood that we have differences in our Vision for the brand and the category and agreed that it would be best if we parted ways at this juncture.” Said Shubhajit Sen Chief Marketing officer Micromax.
This mutual decision marks the end of relationship of over five years between Micromax and Lowe Lintas, with numerous campaigns.
“Yes, this is true. Micromax and Lowe Lintas have shared a strong and close relationship for over 5 years, and we are particularly happy to having been a key component in their tremendous success thus far. However, our views today on various matters related to the brand are not aligned and have therefore mutually agreed to part ways. We wish them even more success going forward.” Said Naveen Gaur, President, Lowe Lintas confirming the news to exchange4media.