Michelin India has appointed TBWA India as its creative agency following a comprehensive selection process. The size of business is pegged at around Rs 6 crore. The French tyre company had recently tied up with Apollo Tyres to manufacture bus and truck radial tyres.
Michelin India, Manager, Communications, Rahul Chodha, said, “With the selection of TBWA India we have found a true strategic partner. We are looking forward to the TBWA India team’s strategic counsel and creative work to position and strengthen the equity of Michelin in India and ultimately drive growth across all our divisions.”
Commenting on the win, Neville Medhora, Director, Client Services, TBWA India, said, “We are ecstatic about working with an iconic brand like Michelin. It is not often that an agency gets to work on a genuine leadership brand – one that defines the shape of technology and the benchmarks for customer satisfaction in its category. It is our task to educate and raise the levels of market awareness to world standards, while remaining sensitive to Indian conditions. The Michelin team is great, they have very high ambitions for the brands and the business, and we believe our inputs will play a vital role in helping them achieve their goals.”
For over 100 years, the Michelin Group has been at the forefront of innovation, creating ways for customers to get around more safely, effectively and comfortably. The group has operations in over 170 countries and employs more than 127,000 employees.