Michael Lee has been promoted to CEO of Saatchi & Saatchi Greater China. This was announced by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi.
Lee, currently President and COO for Greater China, has over 20 years agency experience, most of it in China. He has played a key role in growing Saatchi & Saatchi with a range of new business wins.
In this role, Lee will lead the Saatchi & Saatchi offices in Shanghai, Beijing, Hong Kong and Guangzhou with a client roster including P&G, Mondelēz, Coca-Cola, Huawei, Lenovo and Lexus. Lee, who is based in Shanghai, will report to Chris Foster, Chairman and CEO for Asia Pacific, based in Singapore.
Meanwhile, current CEO and Chairman of Greater China, Justin Billingsley will become Chief Operating Officer for Saatchi & Saatchi across Europe, Middle East and Africa (EMEA), and will relocate to London in August to take up the role. Billingsley will work in partnership with EMEA CEO Robert Senior to drive growth in this region.
The reunification of Saatchi Asia Pacific with Saatchi & Saatchi’s four offices in Greater China will lead to greater integration and synergy with global clients across the region, shared an official release.
“The region has 60 per cent of the world’s population, many strong as well as emergent economies, and people who are optimistic about progress and energised by opportunities,” said Foster. “Michael Lee’s appointment is not only pivotal for Saatchi & Saatchi in China, but also influential for the ways in which our region evolves creatively and commercially.”