Mudra Institute of Communication (MICA) is all set to present its annual brand management festival, MICANVAS ’06. The three-day event, starting October 27, will revolve around the theme ‘The Black Box - Unlocked’. The festival promises to be an action-packed affair and is slated to see the participation of top B-schools of the country.
Elaborating on the theme for the festival, MICA’s Director, Prof Atul Tandan, said, “The Black Box signifies ‘space’ – that is, the consumer’s mind, a space in which the consumer operates. It is the amalgamation of cultural shifts and attitudinal changes; the sum and substance of everything that defines the new-age Indian Consumer.”
Corporate dignitaries like Punitha Arumugham, CEO, Madison; Prashant Panday, Deputy CEO, Radio Mirchi; Madhukar Kamath, Managing Director and CEO, Mudra; Santosh Desai, President, McCann-Erickson; Ravi Naware, Chief Executive, ITC Foods; and Shantanu Khosla, Managing Director, P&G India would be some of the key speakers at ‘Mind Speak’, a panel discussion which will kickstart the brand festival.
Some of the main events of the three-day festival include ‘SBI Bankonus’, the Marketing Plan, ‘Mudra Mindbenders’, the brand case study by Mudra and Paras, ‘MICA EDC Cerebrus’, the business plan competition, ‘TAM Newsbeat, the TAM Media Research Paper Presentation, ‘Crosstalk’, the Parliamentary debate, and ‘Nash it out’, the game theory game.
For the quizzers, MICANVAS ’06 would offer three quizzes – ‘Business Barons’ (the business quiz), ‘Inquisition’ (the trivia quiz), and ‘Casting Couch’ (the entertainment quiz). The events will be interspersed with workshops on integrated marketing communications, film studies and Salsa dance.