Top Story

e4m_logo.png

Home >> Advertising >> Article

MIB holds 1st committee meeting to draft guidelines for govt advertising

06-May-2014
Font Size   16
Share
MIB holds 1st committee meeting  to draft guidelines for govt advertising

On 23rd April, 2014, the Supreme Court in Common Cause Vs. Union of India (civil writ petition no.197 of 2004), had delivered a judgement saying that there is a need to distinguish between the advertisements that are part of government messaging and advertisements that are politically motivated designed to patronise media organisations and get favourable media coverage. The court found that the existing policy / guidelines do not govern the issues raised and do not lay down a criterion for the advertisements to qualify for public purpose as opposed to partisan ends and political mileage.

The Ministry of I & B convened the first meeting of the Committee to prepare guidelines for government advertisements as per the directions of the Supreme Court. The Supreme Court in the landmark judgement had directed the Ministry of I& B to convene a Committee for the same. The Committee includes ProfessorMadhavMenon, Ranjit Kumar, Senior Advocate, former Secretary General LokSabha, T.K. Vishwanathan and Secretary, I&B as Member Secretary.

The committee after deliberations desired that the views of the stake holders such as client ministries, state governments, recognised political parties and citizens should be taken into account at the earliest. The website of I&B Ministry will be one of the conduits for inviting such suggestions. The committee is scheduled to submit draft guidelines to the Supreme Court in three months.
 

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.