Metropolitan Media Company, the 50:50 joint venture between The Times of India Group and HT Media, is launching Delhi's first morning compact newspaper 'Metro Now' on February 5 priced at Re 1.
Sameer Kapoor, President, Metropolitan Media Company, said, "We are very excited about the launch of the paper. We worked on a consent model and have exceeded our target. We are printing 90,000 copies."
"The newspaper is aimed at the youth though age is no bar for this compact. It has a refreshing new look and a new content mix tailored to revive the newspaper reading habit among the youth and also offer a great value to advertisers," he added.
Intended to cater to the new Metro traveling class, fast emerging on the lines of Mumbai's local train commuters who have little time and elbow space to read through a regular size paper, this will be the Capital's first morning tabloid.
'Metro Now' will establish many firsts. Apart from the well-known fact that it has, for the first time, brought together competing rival newspaper houses – the Times of India and Hindustan Times – its office is located in the Express Building, the house of the Express group of publications.
The new newspaper aims to have an initial circulation of close to 100,000, much higher than the current city tabloids. The two afternoon English tabloids in Delhi are 'Mid-day' and 'Today'.
Kapoor further explained that 'Metro Now', though a newspaper, was meant to be "a quick read, much like the Internet, and we intend to capture the audience, much like radio". "For the Metro commuter in Delhi, it is something bright and peppy to look at, much like hoardings or billboards," he added.
Battleground Delhi: 'mint' is out; Times-HT JV to launch 'Metro Now' compact daily early next week