MetLife calls for creative pitch

MetLife calls for creative pitch

Author | Noor Fathima Warsia | Friday, Aug 27,2004 7:20 AM

MetLife calls for creative pitch

To add to the action that is taking place in the life insurance segment, MetLife India (Metropolitan Life Insurance Company) has decided to look for a change in its creative partner. The company has called for a creative pitch. So long, Enterprise was handling the account.

Industry sources inform that all the presentations for the pitch are made. Of the five agencies in the fray, the list includes the likes of McCann Erickson, Grey WorldWide and J Walter Thompson.

Of late, advertising in the life insurance segment has gained a fresh momentum with the major players trying out various methods to get through to the consumers. While smart creatives is one of them, the other, going by the recent pitches like ICICI, seems to be looking for new partners. The result for the pitch is expected shortly.

MetLife was licensed to sell insurance in India in August 2001. Operating under the ‘MetLife India’ brand, the Indian affiliate offers a range of products, embedding the message of ‘financial freedom for everyone’ in its communication. MetLife India is headquartered in Bangalore and has offices in nine cities and additional 1,000-outreach points through its distribution channel partners.

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