Top Story

e4m_logo.png

Home >> Advertising >> Article

Meritus strengthens presence in Asia, appoints Deena Lawrence as partner based in Singapore

22-January-2007
Font Size   16
Share
Meritus strengthens presence in Asia, appoints Deena Lawrence as partner based in Singapore

Meritus Analytics, a WPP data analytics consultancy company, has appointed Deena Lawrence as partner based in Singapore and George Yang Yong as associate partner in Beijing. The move is towards strengthening Meritus’ presence in the Asian region.

Commenting on Lawrence’s appointment, V Balasubramanium, CEO, Meritus, said, “Though launched in 2006, Meritus, in a short span of time, is gaining many global assignments in the areas of relationship management analytics, marketing ROI and database management in retail, telecom, banks and consumer packaged goods companies.”

He further said, “Her (Lawrence) presence will help us not only to enhance our service levels for these assignments but also help us implement our aggressive business growth plan for the current year. She comes with solid and progressive 16-plus years’ experience in the building, implementation and management of marketing programmes and business development strategies across diverse industry concerns and markets, which is what we need at present. She will be based in Singapore, but it will be a global role.”

Lawrence was earlier with KPMG Japan, Sydney and USA. She has also worked with Britanica International, Japan, Daymon Worldwide, Asia Pacific and USA, and Intertouch Pte Ltd, Singapore and Malaysia. She has earlier worked in customer management consulting practice as well as mainline marketing functions.

George Yang Yong’s previous assignment was with CITIC 21 CN, a Hong Kong listed company, wherein he functioned as Director Marketing and Sales - Global Business. He had also worked in the product management functions of Dell Co Ltd, Microsoft Corporation and Apple Computers in China and Canada. Yong will be based in Beijing.

Commenting on Yong’s appointment, Balasubramanium said, “Meritus was launched in China in July 2006 and we got great acceptance of our offers by many companies there. One of our strategies is to focus more on China in 2007. I am sure with George’s rich experience in technology marketing, he will be able to help Meritus achieve its future plans in China.”

Also see:

GroupM’s Meritus Analytics India ready for heightened data analytics challenge

http://www.exchange4media.com/e4m/news/newfullstory.asp?section_id=8&news_id=19042&tag=13769&search=y

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking