Top Story


Home >> Advertising >> Article

Meridian wins Hockey India League account

Font Size   16
Meridian wins Hockey India League account

Meridian Communications Mumbai has won the Hockey India League account, following a multi-agency pitch in Delhi in October. The pitch took place in two phases; it saw participation from agencies such as McCann Erickson, Leo Burnett and Cheil India.

Meridian’s mandate includes handling print, radio and OOH campaigns for the league. OgilvyOne will manage the various digital initiatives.

Hockey India Secretary – General and Hockey India League Chairman Dr Narinder Batra said, “Meridian and OgilvyOne’s passion came through during the pitch. The league is going to showcase the world’s best talent and boundless energy.  Meridian and OgilvyOne brought such energy to the table and we are happy to choose it as our communication partner.”

Sources have confirmed that Meridian Communications has started working on the print and outdoor campaigns. It is also working on ideas to improve the look and feel inside the stadium to create a richer experience. It will come out with campaigns on radio for ticketing and viewership.

Samrat Bedi, Head of Office, Meridian Communications said, “Giving hockey its rightful place in India is something that we all talk about. The League is a superb opportunity for us to be a part of the team that will re-position the game in a manner that appeals to newer and larger audiences.”

There will be a host of digital initiatives on Facebook and Twitter.

According to Kunal Jeswani, President, OgilvyOne Worldwide, India, “It is very exciting to have the opportunity to launch the Hockey India League and rekindle the country’s passion for the sport. It is a great challenge and we look forward to it.”

The size of the account couldn’t be ascertained at the time of filing the report. Sources have shared that plans for coming out with a TVC is still under discussion. Hence, the focus will be on other platforms as of now.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship