Meridian Communications Mumbai has won the Hockey India League account, following a multi-agency pitch in Delhi in October. The pitch took place in two phases; it saw participation from agencies such as McCann Erickson, Leo Burnett and Cheil India.
Meridian’s mandate includes handling print, radio and OOH campaigns for the league. OgilvyOne will manage the various digital initiatives.
Hockey India Secretary – General and Hockey India League Chairman Dr Narinder Batra said, “Meridian and OgilvyOne’s passion came through during the pitch. The league is going to showcase the world’s best talent and boundless energy. Meridian and OgilvyOne brought such energy to the table and we are happy to choose it as our communication partner.”
Sources have confirmed that Meridian Communications has started working on the print and outdoor campaigns. It is also working on ideas to improve the look and feel inside the stadium to create a richer experience. It will come out with campaigns on radio for ticketing and viewership.
Samrat Bedi, Head of Office, Meridian Communications said, “Giving hockey its rightful place in India is something that we all talk about. The League is a superb opportunity for us to be a part of the team that will re-position the game in a manner that appeals to newer and larger audiences.”
There will be a host of digital initiatives on Facebook and Twitter.
According to Kunal Jeswani, President, OgilvyOne Worldwide, India, “It is very exciting to have the opportunity to launch the Hockey India League and rekindle the country’s passion for the sport. It is a great challenge and we look forward to it.”
The size of the account couldn’t be ascertained at the time of filing the report. Sources have shared that plans for coming out with a TVC is still under discussion. Hence, the focus will be on other platforms as of now.