Top Story

e4m_logo.png

Home >> Advertising >> Article

Meridian goes international; aligns with Soho Square

22-February-2013
Font Size   16
Share
Meridian goes international; aligns with Soho Square

Meridian Communication has been merged with Soho Square, a member of WPP Group that has presence in Asia Pacific, Europe, Latin America and North America.

Soho Square currently has three boutique agencies operating independently in Mumbai, Bangalore and Delhi.

Given the complex nature of the Indian market and its geography, the Soho Square approach in India will be to establish itself as a standalone in each city rather than a nationally integrated network. The India plans involve having Soho Square in many more cities in the near future.

While the individual operations in India will share the same philosophy and principles as the international network, for the purpose of business, the three city agencies will operate independent of each other.

Integrated solutions are central to the agency’s structure and philosophy. Soho Square also plans to customise learning by drawing upon Ogilvy & Mather and other WPP resources in Asia Pacific.

In Mumbai, Soho Square’s core team comprises Samrat Bedi, Head of Office, Soho Square Mumbai; Anuraag Khandelwal and Satish deSa, Executive Creative Directors and Creative Heads; Mohit Ahuja, VP, Account Management; and Shashank Lanjekar, Senior VP, Planning. In Bangalore, Soho Square’s core team comprises Shenaz Bapooji, Head of Office, Soho Square Bangalore; and C Ravikumar and Manoj Jacob, Creative Directors.

Clients in Soho Square Mumbai’s roster include ITC’s personal care products, Perfetti’s Stop Not, Piaggio’s Vespa, Bisleri, Pidilite’s Raincoat, Hungama, Oberoi Realty, Nutrela Soya, H&R Johnson and Hockey India.

In Delhi, the Soho Square clients are Honda Cars India (formerly Honda Siel Cars India), Godfrey Phillips India, HTC, HDFC, and Voltas.

Soho Square Bangalore’s client portfolio include Himalaya Healthcare’s Consumer Products Division (Purifying Neem Face Wash, Clarifying Fairness Face Wash, Toothpastes, Face packs,  Shampoos), Himalaya Asia Pac, Bangalore International Airport, GKB Opticals, and iGate.

Soho Square will deliver cross-disciplinary work spanning a full spectrum of marketing communications, including brand development, brand identity, strategic planning and integrated creative solutions.

Tags

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

At the “Dentsu Aegis Network-exchange4media Digital Advertising Conference,” Abrol shared insights on how digital is transforming the way they operate and grow

The Dentsu Aegis Network-exchange4media Digital Report 2018 that was unveiled on January 16, 2017

The rapid up-take of connected devices and broadband connectivity will be instrumental in media consumption shifting beyond traditional media formats such as broadcast and cable TV towards digital med...