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Meridian goes international; aligns with Soho Square

22-February-2013
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Meridian goes international; aligns with Soho Square

Meridian Communication has been merged with Soho Square, a member of WPP Group that has presence in Asia Pacific, Europe, Latin America and North America.

Soho Square currently has three boutique agencies operating independently in Mumbai, Bangalore and Delhi.

Given the complex nature of the Indian market and its geography, the Soho Square approach in India will be to establish itself as a standalone in each city rather than a nationally integrated network. The India plans involve having Soho Square in many more cities in the near future.

While the individual operations in India will share the same philosophy and principles as the international network, for the purpose of business, the three city agencies will operate independent of each other.

Integrated solutions are central to the agency’s structure and philosophy. Soho Square also plans to customise learning by drawing upon Ogilvy & Mather and other WPP resources in Asia Pacific.

In Mumbai, Soho Square’s core team comprises Samrat Bedi, Head of Office, Soho Square Mumbai; Anuraag Khandelwal and Satish deSa, Executive Creative Directors and Creative Heads; Mohit Ahuja, VP, Account Management; and Shashank Lanjekar, Senior VP, Planning. In Bangalore, Soho Square’s core team comprises Shenaz Bapooji, Head of Office, Soho Square Bangalore; and C Ravikumar and Manoj Jacob, Creative Directors.

Clients in Soho Square Mumbai’s roster include ITC’s personal care products, Perfetti’s Stop Not, Piaggio’s Vespa, Bisleri, Pidilite’s Raincoat, Hungama, Oberoi Realty, Nutrela Soya, H&R Johnson and Hockey India.

In Delhi, the Soho Square clients are Honda Cars India (formerly Honda Siel Cars India), Godfrey Phillips India, HTC, HDFC, and Voltas.

Soho Square Bangalore’s client portfolio include Himalaya Healthcare’s Consumer Products Division (Purifying Neem Face Wash, Clarifying Fairness Face Wash, Toothpastes, Face packs,  Shampoos), Himalaya Asia Pac, Bangalore International Airport, GKB Opticals, and iGate.

Soho Square will deliver cross-disciplinary work spanning a full spectrum of marketing communications, including brand development, brand identity, strategic planning and integrated creative solutions.

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