Following a multi-agency pitch, Kolkata-based McNroe Chemicals Ltd has decided on Meridian Delhi to handle the creative duties for two of its deo brands, Wild Stone and Secret Temptation.
The two brands are marketed by Future Brands Ltd. Euro RSCG is the incumbent agency for Secret Temptation. It is believed that the account size is upwards of Rs 10 crore.
Sanjay Thapar, Group President - North & East, O&M India, has confirmed the development and is excited about working on the brands. It may be recalled that Meridian Delhi had recently bagged Honda’s new launch, ‘Jazz’, as well.
It may be recalled that Euro RSCG had bagged the creative business for Secret Temptation in February 2009. The brand targets the young female TG and was launched with the tagline ‘Sorry boys’, which is in line with the positioning of the brand. The Wild Stone ad caught eyeballs with its controversial content, and sports the tagline ‘Wild by nature’.
McNroe Chemicals calls for pitch for deo brands Wild Stone & Secret Temptation