Mercedes Benz E270 CDI ad campaign to hit print media soon

Mercedes Benz E270 CDI ad campaign to hit print media soon

Author | Ranjana Gupta | Wednesday, May 26,2004 7:49 AM

Mercedes Benz E270 CDI ad campaign to hit print media soon

Daimler Chrysler is planning an extensive print campaign for its latest Mercedes Benz E270 CDI model, which will hit print media on May 27. RK Swamy BBDO has developed the campaign. Suhas Kadlaskar, Director, Corporate Affairs & Finance, informed today at the launch of the new E270 CDI.

The player plans to launch heavy-duty vehicles and jeeps in the country by December-end. As far as exports are concerned, at present the Pune-based manufacturing unit of the company is exporting fasteners, forging castings, etc. to the global market. These contribute around 9 per cent to the total auto exports worth $1 billion. An increase of over 15 per cent is anticipated in this business in the present fiscal. All these operations coupled with the sale of Mercedes Benz will add up to a total profit of Rs 34 crore this fiscal which is Rs 4 crore less than the previous one, Kadlaskar informed.

Speaking on the launch, Hans Michael Huber, MD & CEO, Daimler Chrysler, said E220 CDI has been phased out of the market and the latest model E270 CDI comes with a new engine, power of 425 Nm and power output of 127 Kw, along with a metered high pressure pump, higher firing pressure, new turbocharger, double pilot injection and new technology that controls exhaust gas circulation depending on engine load. It has been priced Rs 37,000 higher than E 220 CDI. The ex-showroom price of the vehicle in New Delhi is Rs 38.45 lakh. An increase of over 45 per cent is anticipated in the sale of the E class in the country with the launch of this model and a sale of over 800 units is anticipated this fiscal, he said.

Vidur Talwar, Executive Director, T&T Motors Ltd, said a waiting period of two months is being given to all the customers of E270 CDI and over 35 bookings have been registered from the Capital. He said there has been a shift in the approach of customers these days with respect to diesel vehicles. At present the ratio of both diesel and petrol vehicles is almost at par, Talwar said.

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