Indian healthcare specialist Medulla has two representatives selected for the RB and Lions Health Innovation Hack at Cannes, amongst a select group of 12 candidates globally. Vinayak Shinde, Creative Director, Medulla Communications and Swapna Kulkarni, Medical Consultant, Medulla Communications have been selected by RB and Lions Health team to be a part of this global innovation hack.
Lions Health has teamed up with RB, the global leader in consumer health and hygiene and international children’s charity, Save the Children, to help tackle the world’s largest environmental health risk – air pollution – in a live innovation challenge.
Nominations from top international advertising, creative, marketing and digital agencies, plus some of the world’s brightest entrepreneurial minds, were invited to join members of RB’s global R&D and marketing teams for a series of creative workshops. Vinayak and Swapna will be teaming up with the other participants to work on developing innovative solutions to combat the devastating effects of air pollution exposure among children.
“Collaborative workshops like these are a great way to engage with people from various backgrounds and work together to develop solutions.” says Swapna.
Vinayak is excited about working with a team of diverse people, “This can provide me with an opportunity to understand the process of creativity among an international audience and of course, create an innovative solution for combating air pollution.”
Incidentally, Amit Akali, Chief Creative Officer, Medulla Communications (Managing Partner and Creative Head – What’s Your Problem) and Praful Akali, Founder, Managing Director, Medulla Communications (Managing Partner and Strategy Head – What’s Your Problem) will be taking the stage at the Cannes Lions Festival 2016 to deliver a session on ‘Integrating Medical with Creative: Learning from the Great Indian Family’. Praful added, “It’s exciting that not just Medulla but Indian healthcare advertising is making its presence felt at the Cannes Lions Health – this year we have speakers, over 50 awards entries across agencies, jury members and now workshop selections from Indian healthcare advertising.”