Top Story

e4m_logo.png

Home >> Advertising >> Article

Medulla's Vinayak Shinde, Swapna Kulkarni chosen for global RB, Cannes Lions Health Innovation Hack

15-June-2016
Font Size   16
Medulla's Vinayak Shinde, Swapna Kulkarni chosen for global RB, Cannes Lions Health Innovation Hack

Indian healthcare specialist Medulla has two representatives selected for the RB and Lions Health Innovation Hack at Cannes, amongst a select group of 12 candidates globally. Vinayak Shinde, Creative Director, Medulla Communications and Swapna Kulkarni, Medical Consultant, Medulla Communications have been selected by RB and Lions Health team to be a part of this global innovation hack.

Lions Health has teamed up with RB, the global leader in consumer health and hygiene and international children’s charity, Save the Children, to help tackle the world’s largest environmental health risk – air pollution – in a live innovation challenge.

Nominations from top international advertising, creative, marketing and digital agencies, plus some of the world’s brightest entrepreneurial minds, were invited to join members of RB’s global R&D and marketing teams for a series of creative workshops. Vinayak and Swapna will be teaming up with the other participants to work on developing innovative solutions to combat the devastating effects of air pollution exposure among children.

“Collaborative workshops like these are a great way to engage with people from various backgrounds and work together to develop solutions.” says Swapna.

Vinayak is excited about working with a team of diverse people, “This can provide me with an opportunity to understand the process of creativity among an international audience and of course, create an innovative solution for combating air pollution.”

Incidentally, Amit Akali, Chief  Creative Officer, Medulla Communications (Managing Partner and Creative Head – What’s Your Problem) and Praful Akali, Founder, Managing Director,  Medulla Communications (Managing Partner and Strategy Head – What’s Your Problem) will be taking the stage at the Cannes Lions Festival 2016 to deliver a session on ‘Integrating Medical with Creative: Learning from the Great Indian Family’. Praful added, “It’s exciting that not just Medulla but Indian healthcare advertising is making its presence felt at the Cannes Lions Health – this year we have speakers, over 50 awards entries across agencies, jury members and now workshop selections from Indian healthcare advertising.”

 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

In a market that is dominated by giants like Mercedes, Volvo and Mitsubishi, Tata Motors is using VR to deliver a compelling sales pitch

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively