Medulla ropes in mainline advertising talent to up creative and planning benchmarks in healthcare advertising
2016 Cannes Global Healthcare Agency of the year seems to be just another milestone for Medulla. In its quest for breaking the creative barriers in healthcare communication Medulla has hired key talent from leading mainline agencies like JWT, Ogilvy, and DDB Mudra.
“Our Cannes wins stand testimony to the fact that healthcare communication can be both creative and effective. We want to further push this by bringing in talent from leading mainline communication agencies. We are marrying our deep healthcare understanding with the best talent from mainline agencies who have grown up doing consumer advertising,” says Praful Akali, MD of Medulla Communication.
Joining Medulla are three key people. Subash Franklin from DDB Mudra has joined as Sr. Director Consumer Healthcare. He comes in with 15 years of experience in agencies such as JWT, Ogilvy, OMD, and Fountainhead having done roles in brand consulting, account planning and account management.
Ritu Sinha who has joined as Creative Director comes with an experience of 12 years in advertising. She has worked in agencies such as Ogilvy, DDB Mudra, Contract, and Capital. She has won the Cannes Young Lions.
Abhinay Patil joins as Creative Director – a graduate from JJ Institute of Applied Art, he began his career with Leo Burnett before pursuing his masters in advertising from Savannah College of Art and Design in the United States. With over 11 years experience before Medulla, Patil has worked for Evolution Bureau in San Francisco, Grey and Ogilvy, Mumbai.
Franklin says, “Praful’s vision for creating strong healthcare brands by combining strategy and creativity coupled with his background as an ex-client is what made me make the switch.”
Patil says, “Medulla has been setting benchmarks in healthcare communication, I want to push it further, and that’s why I am here.”
Sinha says, “(I) Am new to healthcare, so that ways it is a huge challenge. But then, a new challenge just brings out the new you. So (I) am up for it.”
Amit Akali, Chief Creative Officer at Medulla, sums it all up as he says, “Hiring from mainline advertising will help us push the creative boundaries in healthcare. We are excited to have them on board.”
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