Medulla Communications from India has created history at Cannes Lions; it has bagged the ‘Healthcare Agency of the Year’ for the first time in history for any Indian agency.
“This is a dream come true for all for us, after we came third last year with no planning or working towards it, we really owed it to ourselves to work towards becoming the number 1 agency. So it was actually a focused effort; and studying last year’s winner, it seemed impossible, but it isn’t,” said Praful Akali, Founder & Managing Director, Medulla Communications.
Out of 58 entries in the Cannes Lions Pharma category, the agency took home seven Lions. Medulla bagged 2 Gold Lions for its work “Last Words” in the Education and Awareness category (Integrated Campaign and Digital: Online Video) for its client Indian Association of Palliative Care (IAPC).
“The way the Indian contingent is reacting is heart-warming, it really is a victory for India. I hope Indian agencies can be winners at all award shows. I think this is a great start for India and I hope we have opened by the way for Indian advertising agencies to win big this year at Cannes,” expressed Amit Akali, Managing Director & Creative Head at What’s Your Problem.
The agency also won 2 Silver Lions for its campaigns for GlaxoSmithKline (GSK) and IAPC. Medulla Communications further won 1 Bronze Lion for its campaign “Slums (Housing Colonies) for Worms” for GSK and 2 Bronze metals were bagged for “ADHD Symptom Stamps” campaign for Johnson & Johnson. Medulla Communications was India’s lone entrant to the Pharma Lions shortlists.