Medulla Communications and Publicis Communications lead the Indian medal tally at The Rx Club Show (http://www.therxclub.com) – one of the most prestigious international awards for creativity in healthcare advertising. Medulla and Publicis each won a Gold and a Silver, made more precious by the fact that only 8 Golds and 14 Silvers were awarded at this 2014 edition of the Awards. In fact, Indian agencies have come of age in global healthcare advertising, with a total Gold and Silver tally of 5 out of the 22 awarded this year. Ray Adcomm won a Silver.
The other big winners at The Rx Club Show 2014 from anywhere across the world have been Digitas Health, FCB Health, Havas, Ogilvy CommonHealth and Publicis among others. Founded in 1986, The Rx Club Show has grown to become an international icon in the healthcare industry. The show is judged in various categories by a panel of industry experts and is based solely on creativity. Like every year, this year’s judges’ panel too included the leading creative resources from the global healthcare advertising industry including Ross Thomson, Gene Black, Grant King, Robin Shapiro and several others.
Medulla’s Founder-Director Praful Akali, an alumnus of The Indian Institute of Management, speaking on the occasion said, “What’s exciting is that we’ve won for work on big clients that follow the strongest possible marketing rigour. These awards demonstrate that creativity is just as important in healthcare as any other specialist advertising domain.”