Mediaware Infotech has launched single Enterprise Resource Planning (ERP) for the advertising, broadcasting, publication and outdoor media industries. The company has announced a slew of software modules, designed as ERP modules for various players of the advertising and media industry. This is probably the first time that an ERP has been announced for an entire industry rather than for a vertical segment.
Prasun Kumar, Sales Head, Mediaware Infotech said, “The company has been specialising in solutions for the advertising and media business for more than a decade. So it makes imminent sense for us to take this initiative.”
Mudit Raniwala, Head-Web Development, Mediaware Infotech, added, “Apart from giving our clientele the benefits of latest web-based technology, we will offer flexible office configuration, like centralising an operation in a single location, with innovative technologies built-in to the system. Technologies like message-broking servers, web crawlers, built-in business chat and mail servers, multi-media content managers will play vital role in new generation applications.”
Besides offering IT solutions, Mediaware Infotech is actively involved in consultancy for various aspects of advertising and media, including consultancy for setting up of channels to systems for streamlining marketing and sales, as well as technology platforms for e-sales. Its media database group offers current media knowledge databases to help keep an update on industry developments.
“Of course, we cannot expect 100 per cent market share. But with this design approach, we will certainly offer the much-needed superior, on-the-fly integration with third-party softwares and databases,” said Deepak Chheda, Vice-President, Mediaware Infotech.