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Mediaware InfoTech embarks on major expansion spree

30-March-2006
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Mediaware InfoTech embarks on major expansion spree

Mediaware InfoTech, which has been specialising in the business of software solutions for the advertising and media industry for more than a decade, is now on a major expansion spree. With over 625 installations in India and the Middle East, Mediaware offers solutions for ad agencies, media buyers, corporate advertisers, radio and TV channels, publications, outdoor agencies.

The company has already spread its wings to the Middle East and SAARC countries. Asia-Pacific, China and Russia are next in line. Biswajit Das, CEO, Mediaware InfoTech, said, “We are in talks with various venture capitalists and other agencies for raising capital. Last year, a private company had invested Rs 4 crore in our company. Another company will invest around Rs 10 crore in 2006 to fuel our expansion plans. We are also planning to launch an IPO sometime in mid-2007 for raising Rs 40 crore.”

Das further said, “We have a budget of Rs 2 crore for developing and acquiring new products. We are in the process of acquiring several web-based products and brands.” It has already rolled out new products, including TickerVin (new agency data management software with super-fast search) and PhotoVin (photo agency database).

Mediaware Infotech had recently launched Creatives Library, a web-based Image Repository software. Creatives Library would be useful for advertising agencies to create a single database of all their photos and images created in-house / sourced from the Internet, parent company, third party sellers, clients as well as scanned images from manual archives or photographs.

Some of the benefits of the software comprise power search photos based on keywords, categorization, date, clients or brand, add local photos by your photographers and add scanned images from your archives. Mediaware also offers innovative solutions for integrating applications between agency, media buyer and advertiser, media owner using latest concepts and tools like e-documents (XML), clients-web server, instant messenger and so on.

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