Mediaware InfoTech, which has been
specialising in the business of software solutions for
the advertising and media industry for more than a
decade, is now on a major expansion spree. With over
625 installations in India and the Middle East,
Mediaware offers solutions for ad agencies, media
buyers, corporate advertisers, radio and TV channels,
publications, outdoor agencies.
The company has already spread its
wings to the Middle East and SAARC countries.
Asia-Pacific, China and Russia are next in line.
Biswajit Das, CEO, Mediaware InfoTech, said, “We are
in talks with various venture capitalists and other
agencies for raising capital. Last year, a private
company had invested Rs 4 crore in our company.
Another company will invest around Rs 10 crore in 2006
to fuel our expansion plans. We are also planning to
launch an IPO sometime in mid-2007 for raising Rs 40
Das further said, “We have a budget
of Rs 2 crore for developing and acquiring new
products. We are in the process of acquiring several
web-based products and brands.” It has already rolled
out new products, including TickerVin (new agency data
management software with super-fast search) and
PhotoVin (photo agency database).
Mediaware Infotech had recently
launched Creatives Library, a web-based Image
Repository software. Creatives Library would be useful
for advertising agencies to create a single database
of all their photos and images created in-house /
sourced from the Internet, parent company, third party
sellers, clients as well as scanned images from manual
archives or photographs.
Some of the benefits of the software
comprise power search photos based on keywords,
categorization, date, clients or brand, add local
photos by your photographers and add scanned images
from your archives. Mediaware also offers innovative
solutions for integrating applications between agency,
media buyer and advertiser, media owner using latest
concepts and tools like e-documents (XML), clients-web
server, instant messenger and so on.