Mediascope Publicitas, one of India's leading multi-media, content generation and media sales corporations, and part of NEWBASE, formally Publicitas International, one of the world’s leading advertising services companies, has announced that it would henceforth be known as MEDIASCOPE in India. This follows the Publicitas Group’s global corporate rebranding exercise and name change to NEWBASE, emphasising its new identity as an independent, technology-enabled media consultancy.
Operating in over 30 major markets, the NEWBASE team works with the world’s leading media, technology, data and market research to drive sales for their clients. In India, MEDIASCOPE provides brand marketers and their agencies with international and local market media intelligence and advertising strategies. The company offers a full stack executional support and direct access to leading media channels and publishers across the globe.
Jörg Nürnberg, Group CEO, NEWBASE, comments, “This rebrand marks a significant step in the company’s evolution. We are redefining who we are – an independent company driving change and shaping the future of the media marketing industry. Our brand ethos has always been built on trust, credibility and industry knowledge – that’s what’s kept our business growing successfully for the past 127 years. We pride ourselves on our relationships with the worlds’ leading media and our ability to help brands and agencies to connect with the individual on the other side of the media, whether it be a screen, a newspaper, magazine or TV.”
Marzban Patel, CEO, MEDIASCOPE, says, “Through this rebranding exercise, we leverage the brand equity of MEDIASCOPE that has been established over the past 37 years. Our enduring partnership with NEWBASE will continue to provide us with access to global best practices that will enable us to service our clients and offer them the best solutions for their marketing needs globally.”
Mediascope specialises in building and executing local and cross border customised programs that deliver maximum audience penetration, engagement, and return on ad spend. It joined hands with Publicitas now NEWBASE, in 2001, and remains an integral part of its network.