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Mediascope Publicitas bags marketing and sales mandate for ForbesTraveler.com

14-October-2006
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Mediascope Publicitas bags marketing and sales mandate for ForbesTraveler.com

Mediascope Publicitas, an international media representation company based in India, has bagged the marketing and sales mandate for ForbesTraveler.com. The website is the third online business from media company Forbes and is designed exclusively for the affluent, discerning traveller and provides them with all the necessary travel information, bookings, reservations, etc. for them.

“India as an inbound tourism destination is witnessing a huge surge. Forbes as a media brand is well recognised across the world, including India, and its latest offering ForbesTraveler.com is already drawing huge traffic from discerning travelers, making it an ideal media vehicle for Indian advertisers,” said Marzban Patel, CMD, Mediascope Publicitas.

Edited by Barry Golson, ForbesTraveler.com is an exclusive site with specialised focus on luxury resorts and hotels, and also provides other useful information to travellers. Various other traveller guides and tools like Flight Tracker, Frequent Flyer Distance Calculator, Mileage Manager and more are also available on the site. It also includes the active participation of the world’s leading experts on luxury travel opportunities, including adventure, sport, leisure and more.

The ForbesTraveler 400 will be announced soon and will highlight the 400 hottest hotels and destinations in the world.

With this, Mediascope Publicitas has added one more to its list of titles in print, electronic, in-flight, online and ambient mediums across categories.

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