Mediascope partners with Air India for in-flight magazine ‘Corporate’

Mediascope partners with Air India for in-flight magazine ‘Corporate’

Author | exchange4media Mumbai Bureau | Friday, May 18,2007 8:42 AM

Mediascope partners with Air India for in-flight magazine ‘Corporate’

Air India and Mediascope Publicitas have launched ‘Corporate’, a new bimonthly in-flight business magazine for first class and business class passengers flying on Air India. Corporate is a first for the in-flight world. It is a targetted in-flight magazine designed to engage affluent first and business class passengers on Air India, and is a business-lifestyle magazine that highlights the changes that are taking place in corporate India.

“Contributions from well-known names in the media, business and the government go beyond the cliché global India headlines and offer in-depth analyses of the where’s, why’s and how’s behind the news. Through ‘Corporate’, readers will meet the movers and shakers who are leading the charge in India, and be given a glance at what’s coming next and how they can benefit,” said Peter Morgan, COO-Content, Mediascope.

To help create the editorial vision, the magazine has assembled a team of creative professionals. Nitin B Rao, a University of Mysore graduate who brings 25 years of industry experience into the mix, will serve as Editor. Art Director is Faruqui Jaan, a 16-year graphic design veteran. The contributing writers have been published in well-known magazines as India Today, Business India, Economic Times and Business Standard. Corporate’s content will include topics such as finance, personal investment, personality profiles, fashion and lifestyles.

“Corporate is a dream-come-true for marketers who were looking at clearly segmenting their target audience. This is the first-ever media vehicle specifically targetting the ever affluent and influential first and business class international travellers,” informed Raja Gupta, COO, Mediascope Publicitas.

Speaking about the launch, V Thulasidas, Chairman and MD, Air India, said, “Corporate comes at an opportune time when India is going through a transition. Age-old rules are being rewritten, and replaced with new ones that only recognise professionalism and hard work. I am sure passengers will capture the same, and feel the pulse of the changing India through Corporate.”

Mediascope Publicitas is a player in the creation of custom magazines. In its kitty, the company has titles like ‘Namaskaar’ -- Air India’s in-flight magazine; ‘24K RI’ and ‘24K NRI’ -- customer lifestyle magazines produced for Citibank; ‘India Now’ -- a business magazine for India Brand Equity Foundation that builds the ‘India’ brand to the world and contributes to the country’s thriving growth; and ‘Weekend Cookbook’ -- a 100-page, 1,00,000 circulation supplement distributed by Khaleej Times in the UAE.

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