Kerala-based agency MediaMate Advertising has recently won multiple creative accounts for various state-specific clients. A highly placed source close to the development has confirmed the news to exchange4media.
The agency has retained the branding and advertising duties of State Bank of Travancore following a multi-agency pitch. The account size is estimated to be approximately Rs 10 crore. It may be noted here that this budget is often divided by the brand for various other communication activities.
MediaMate has been chosen as one of the empanelled agencies for handling branding and advertising duties of Kerala Tourism locally. Maitri Advertising and Stark Communications are the two agencies selected for empanelment by Kerala Tourism. The account size is estimated to be approximately Rs 25 crore.
The agency has already started working on the Onam celebration campaign for the Tourism Board.
Coir Board (Government of India) and Cochin International Airport (CIAL) are the other two accounts that the agency has added to its kitty. The Coir Board account was bagged on the back of a multi-agency pitch, whereas CIAL was won after comparing of credentials of the agency. MediaMate will be working on functional and statutory advertisements for CIAL.