Top Story


Home >> Advertising >> Article

MediaMate Advertising adds four new businesses to its kitty

Font Size   16
MediaMate Advertising adds four new businesses to its kitty

Kerala-based agency MediaMate Advertising has recently won multiple creative accounts for various state-specific clients. A highly placed source close to the development has confirmed the news to exchange4media.

The agency has retained the branding and advertising duties of State Bank of Travancore following a multi-agency pitch. The account size is estimated to be approximately Rs 10 crore. It may be noted here that this budget is often divided by the brand for various other communication activities.

MediaMate has been chosen as one of the empanelled agencies for handling branding and advertising duties of Kerala Tourism locally. Maitri Advertising and Stark Communications are the two agencies selected for empanelment by Kerala Tourism. The account size is estimated to be approximately Rs 25 crore.

The agency has already started working on the Onam celebration campaign for the Tourism Board.

Coir Board (Government of India) and Cochin International Airport (CIAL) are the other two accounts that the agency has added to its kitty. The Coir Board account was bagged on the back of a multi-agency pitch, whereas CIAL was won after comparing of credentials of the agency. MediaMate will be working on functional and statutory advertisements for CIAL.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by