Top Story


Home >> Advertising >> Article

Mediaedge:cia appointed media agency for Cox & Kings, account size pegged at Rs 12 cr

Font Size   16
Mediaedge:cia appointed media agency for Cox & Kings, account size pegged at Rs 12 cr

Close on the heels of appointing its creative partner, Cox & Kings has appointed Mediaedge:cia (MEC) as its media agency with effect from January 15, 2006. As was reported by exchange4media on Thursday, the new creative agency is Law & Kenneth. The total account size, including the new initiatives that the organisation is getting into, is pegged at Rs 12 crore.

Confirming the appointment, Peter Kerkar, Group CEO, Cox & Kings, said, “We are happy with the manner in which Mediaedge:cia approached our business and suggested media and non-mass media solutions. We look forward to their partnership in making a differentiated brand offering in the market place.”

Shubha George, Managing Director, Mediaedge:cia India, added, “The Cox & Kings win is the perfect start to 2006, coming on the heels of a highly successful 2005. Our philosophy of Active Engagement, delivering communication planning solutions that are completely consumer centric, has differentiated our offering to Cox & Kings. We look forward to working closely with Cox & Kings in the years ahead.”

The year 2005 saw MEC on a winning spree, with new business wins like HDFC Standard Life Insurance, Sony Ericsson, Bharat Petroleum, Henkel, Accenture, Honda Motors and Scooters India Ltd, and Xerox.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...