Volkswagen is all geared to make some noise around its entry in India with its model ‘Passat’. Since this would be the first communication exercise for Volkswagen in India, an account size couldn’t be determined. Industry sources, however, peg the business upwards of Rs 15 crore.
MediaCom will be handling the media duties in India, while Mudra DDB will take care of the creative responsibilities. Both MediaCom and DDB have international relations with Volkswagen. Nonetheless, before being appointed for the India operations, both agencies have made presentations to Volkswagen.
Divya Gururaj, MD, MediaCom, confirmed the development and informed that MediaCom’s Mumbai office would handle the business.
Andreas Prinz, MD, Volkswagen Passenger Cars India, said, “The India launch is one of the most significant events for us at Volkswagen. We are excited to be here and serve this market. Volkswagen has built a reputation for excellence over the decades, a reputation that extends to our communication as well.”
Madhukar Kamath, MD & CEO, the Mudra Group, said, “The fact that VW has given us the responsibility of launching VW in India indicates the confidence the client has in us. It’s a great opportunity to work as partners with VW in helping them realise their ambitious plans in the Indian market.”