Top Story


Home >> Advertising >> Article

MediaCom wins Volkswagen’s media duties; account size upwards of Rs 15 cr

Font Size   16
MediaCom wins Volkswagen’s media duties; account size upwards of Rs 15 cr

Volkswagen is all geared to make some noise around its entry in India with its model ‘Passat’. Since this would be the first communication exercise for Volkswagen in India, an account size couldn’t be determined. Industry sources, however, peg the business upwards of Rs 15 crore.

MediaCom will be handling the media duties in India, while Mudra DDB will take care of the creative responsibilities. Both MediaCom and DDB have international relations with Volkswagen. Nonetheless, before being appointed for the India operations, both agencies have made presentations to Volkswagen.

Divya Gururaj, MD, MediaCom, confirmed the development and informed that MediaCom’s Mumbai office would handle the business.

Andreas Prinz, MD, Volkswagen Passenger Cars India, said, “The India launch is one of the most significant events for us at Volkswagen. We are excited to be here and serve this market. Volkswagen has built a reputation for excellence over the decades, a reputation that extends to our communication as well.”

Madhukar Kamath, MD & CEO, the Mudra Group, said, “The fact that VW has given us the responsibility of launching VW in India indicates the confidence the client has in us. It’s a great opportunity to work as partners with VW in helping them realise their ambitious plans in the Indian market.”


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.