After the recent win of the GoIbibo business, MediaCom has also won the media mandate for luxury goods online portal, Luxehues.com.
Commenting on the win, Amit Datta, Joint Managing Director, Luxehues.com, says, “We are delighted to have selected MediaCom as our media partner. Luxehues.com aims to be the most preferred online shopping destination for international lifestyle brands across a range of categories and we believe that MediaCom’s expertise is a key enabler in this journey.”
Debraj Tripathy, Managing Director, MediaCom South Asia, adds, “We are delighted to partner with Luxehues. Our team is excited with this opportunity and I am confident we will add huge value in building Luxehues’s business and brand.”
Commenting on the same, Sushanto Biswas, General Manager, MediaCom, says, “Reaching out to luxury shoppers has its unique challenges where we have to constantly balance reach with exclusivity. Our experience on other luxury brands will help us meet these challenges. We look forward to partnering with Luxehues to meet their business objectives.”
The account will be managed and supervised from MediaCom’s Gurgaon office.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions