Top Story

e4m_logo.png

Home >> Advertising >> Article

MediaCom wins media duties of MCX; account size pegged at Rs 10 cr

29-October-2007
Font Size   16
Share
MediaCom wins media duties of MCX; account size pegged at Rs 10 cr

Close on the heels of bagging the accounts of Volkswagen and Aegon Religare Life Insurance, MediaCom has now won the media duties of Multi Commodities Exchange of India (MCX). MCX is an independent and de-mutualised player in the space that has recently begun to concentrate on its communication. Industry sources have pegged the business at around Rs 10 crore.

Neither the client nor the agency was available for comments at the time of filing the report. However, sources close to the development informed that the win came in the wake of a multi-agency pitch. Details on the other agencies in the fray were not available.

Recently, MCX had signed on Lowe as its creative agency. Reportedly, prior to this, the media buying and planning for MCX was done in-house. Sources further informed that MCX intended to use a mix of traditional and below the line media for its communication.

The objective is also to build the multi commodities domain in addition to creating further awareness around MCX itself. MCX offers a spectrum of opportunities to a cross section of participants, including producers, traders, corporates, regional trading centres, importers, exporters, cooperatives and industry associations.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship