Mediacom has retained the media mandate for Bosch-Siemens, in India, on the back of a multi – agency pitch, which took place in February earlier this year.
The account size is estimated to be in the range of Rs 75 crore.
The pitch was said to be a part of a larger multi-country pitch, which is still underway currently.
For the record Bosch- Siemens is one of the largest manufacturers of Household Appliances in Europe. The alliance is a result of a joint venture that took place in 1967 between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich).
Today, they operate over 42 factories in over 50 countries worldwide.