Top Story

e4m_logo.png

Home >> Advertising >> Article

Mediacom retains Bosch-Siemens account in India

11-May-2017
Font Size   16
Mediacom retains Bosch-Siemens account in India

Mediacom has retained the media mandate for Bosch-Siemens, in India, on the back of a multi – agency pitch, which took place in February earlier this year.

The account size is estimated to be in the range of Rs 75 crore. 

The pitch was said to be a part of a larger multi-country pitch, which is still underway currently.

For the record Bosch- Siemens is one of the largest manufacturers of Household Appliances in Europe. The alliance is a result of a joint venture that took place in 1967 between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich).

Today, they operate over 42 factories in over  50 countries  worldwide. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow