MediaCom has announced the promotion of Rathi Gangappa to the role of Chief Operating Officer (COO), India effective July 1, 2015. She will continue to report to the MediaCom India MD, Debraj Tripathy. Rathi Gangappa who currently heads all of MediaCom’s operations in the west, has been in the company for just over a year.
In the new role she will be in charge of all day to day operations of the company. All MediaCom India office heads and specialist unit leads will report to her.
A MICA pass out, Rathi has more than 19 years of experience in the industry across agencies, clients and companies in the technology space. She has worked on clients like P&G, VW Group, Future Group, Unilever, Hutch/ Vodafone, Tata Motors, Britannia and Walt Disney among others. Rathi started her career in Lintas and later moved to GroupM’s Maxus (then Maximize). She followed this with a mobile marketing role in OnMobile. Prior to joining MediaCom in 2014 she served as the head of media at Vodafone where she was involved in driving strategic media solutions for the brand. She was later involved in Vodafone's mobile marketing initiatives.
Commenting on her new role Rathi said “The last one year in MediaCom has been an amazing experience. Our talented team, our proprietary 20|20 Connections framework, our buying scale and our excellent relationships with our clients have helped us grow and be the most sought after agency in the country. I am excited to be in my new role and look forward to growing MediaCom and help build and strengthen our clients' business”
“Rathi is a thorough professional and has a track record of delivering great results for her clients. I am confident she will add immense value to our clients and MediaCom thanks to her multi dimensional and multi category experience” said Debraj Tripathy, MD MediaCom.