Top Story

e4m_logo.png

Home >> Advertising >> Article

MediaCom promotes Rathi Gangappa to Chief Operating Officer

03-July-2015
Font Size   16
MediaCom promotes Rathi Gangappa to Chief Operating Officer

MediaCom has announced the promotion of Rathi Gangappa to the role of Chief Operating Officer (COO), India effective July 1, 2015. She will continue to report to the MediaCom India MD, Debraj Tripathy. Rathi Gangappa who currently heads all of MediaCom’s operations in the west, has been in the company for just over a year.

In the new role she will be in charge of all day to day operations of the company. All MediaCom India office heads and specialist unit leads will report to her.

A MICA pass out, Rathi has more than 19 years of experience in the industry across agencies, clients and companies in the technology space. She has worked on clients like P&G, VW Group, Future Group, Unilever, Hutch/ Vodafone, Tata Motors, Britannia and Walt Disney among others.  Rathi started her career in Lintas and later moved to GroupM’s Maxus (then Maximize). She followed this with a mobile marketing role in OnMobile. Prior to joining MediaCom in 2014 she served as the head of media at Vodafone where she was involved in driving strategic media solutions for the brand. She was later involved in Vodafone's mobile marketing initiatives.

Commenting on her new role Rathi said “The last one year in MediaCom has been an amazing experience. Our talented team, our proprietary 20|20 Connections framework, our buying scale and our excellent relationships with our clients have helped us grow and be the most sought after agency in the country.  I am excited to be in my new role and look forward to growing MediaCom and help build and strengthen our clients' business”

“Rathi is a thorough professional and has a track record of delivering great results for her clients. I am confident she will add immense value to our clients and MediaCom thanks to her multi dimensional and multi category experience” said Debraj Tripathy, MD MediaCom.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...