The OMD growth story seems to be happening, for now, at the expense of MediaCom. VIP Undergarments, the flagship brand of Maxwell Industries, has shifted its duties from MediaCom to OMD. The account size is pegged in the vicinity of Rs 15 crore. The VIP Undergarments account win was not preceded by any multi-agency pitch. OMD’s MD, Jasmin Sohrabji has confirmed the development.
OMD would be handling all the sub-brands under the VIP label, which include VIP Frenchie, VIP Frenchie X and VIP Feelings.
The other OMD wins in its one year of operations in India include Parle Agro, Johnson & Johnson, Ambuja Cement and Motilal Oswal. All these businesses, before their moved to OMD, were handled by MediaCom.