MediaCom India has won at the Festival of Media Asia Awards 2014in the Best Communications Strategy category for the ‘Gillette Shave or Crave’ campaign. The agency had four shortlisted campaigns at the Festival of Media Asia Awards, the highest number of shortlists from India. It was also named as ‘Agency Network of the Year’.
Speaking on the win, Debraj Tripathy, Managing Director, MediaCom India said, “We are delighted with the win at the Festival of Media Asia. The Gillette ‘Shave of Crave’ campaign was part of the series of very successful and much awarded campaigns run over the last few years, through which women influence and persuade men to shave.”
The MediaCom team that produced the award winning work was led by Prashant Desai and consisted of Preeti Jadav, Prem Anand, Kalpesh Chavan, Sharmistha Gupta, Sankalp Singh, Rahul Upadhyaya, Premnath Menon and Shruti Singh.MediaCom Team P&G, led by Avinash Pillai, worked with teams from BBDO India, Weber Shandwick India, Encompass India and Interface to bring the Gillette ‘Shave or Crave’ campaign alive. A well-crafted media outreach plan resulted in a record 3.5 billion free media impressions, including more than 300 million on social media. This was also India’s biggest-ever blogger outreach hitting more than 34 million people. #shaveorcrave became India’s No. 1 hashtag.