MediaCom India office has had a busy ending to the first quarter of 2010. Divya Gururaj, MD, MediaCom India, is excited about the various developments and is looking forward to the year ahead. In conversation with exchange4media, Gururaj spoke on the agency bagging the media mandate for Turkish Airlines. The account size is pegged in the vicinity of Rs 10 crore.
The agency has also added the Hygienic Research Institute (HRI) portfolio, which has more than 20 products and brand names comprising Vasmol and Streax. The win came in the wake of a multi-agency pitch, and the business is pegged at Rs 20 crore.
Gururaj also spoke on the appointment of Avinash Pillai as National Buying Head. This is the second senior hire in recent times after Ashwini Kamat, who had joined the agency last year, as Head of Strategy & General Manager at MediaCom Mumbai.
Pillai would be overseeing buying requirements of all MediaCom clients. An official communiqué stated: “Avinash Pillai is an engineer and has had an extensive career in media – both in media buying as well as media sales. In previous roles, he has worked with MindShare Fulcrum, Radio One, Turner, ABP and Vision Media. Having over 14 years of experience across media – print, television, radio, content & activation, gives him a unique multi-dimensional perspective.”
Gururaj’s A-Team is in place with this appointment. The structure currently comprises Anita Mookerjee (GM-Bangalore), Vinish Joshi (GM-Delhi), Hemen Desai (GM-Team P&G) for both buying and planning, and Latish Nair (Head-MediaCom Interaction), reporting to Gururaj.