Top Story


Home >> Advertising >> Article

MediaCom brings Rathi Gangappa on board as Head, West

Font Size   16
MediaCom brings Rathi Gangappa on board as Head, West

MediaCom has appointedRathiGangappa as Head, West. She will report into DebrajTripathy, MD, MediaCom India and will oversee P&G and rest of the west businesses that include the VW group, HRI, Vespa and others.

Prior to joining Mediacom, Gangappa was at Vodafone as the Head of Media and was subsequently in charge of developing Vodafone's Mobile Marketing product. She has been instrumental in building Vodafone’s leading media identity and driving their strategic media solutions. Gangappastarted her career in Lintas media after which she moved to Maximize (now Maxus) when GroupM India was formed. In a career spanning over 18 years,Gangappahas worked with clients like Unilever, Hutch/ Vodafone, Tata Motors, Britannia and Walt Disney.

Commenting on the appointment, DebrajTripathy, MD, MediaCom India, said, “I am delighted to welcome Rathi to the MediaCom family. I am confident her varied experience across organisations, both agencies and advertisers, and across categories will help us deliver greater value to our clients. I wish her the very best for a long and enriching career with MediaCom."

RathiGangappa, Head, West, MediaCom India said, “I am excited to be joining the talented team at Mediacom and working with some of the most prestigious brands in India. MediaCom has been growing fast and has produced some of the best work in the industry. It is a challenge to keep up the pace and I am looking forward to it.”

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO