MediaCom has appointedRathiGangappa as Head, West. She will report into DebrajTripathy, MD, MediaCom India and will oversee P&G and rest of the west businesses that include the VW group, HRI, Vespa and others.
Prior to joining Mediacom, Gangappa was at Vodafone as the Head of Media and was subsequently in charge of developing Vodafone's Mobile Marketing product. She has been instrumental in building Vodafone’s leading media identity and driving their strategic media solutions. Gangappastarted her career in Lintas media after which she moved to Maximize (now Maxus) when GroupM India was formed. In a career spanning over 18 years,Gangappahas worked with clients like Unilever, Hutch/ Vodafone, Tata Motors, Britannia and Walt Disney.
Commenting on the appointment, DebrajTripathy, MD, MediaCom India, said, “I am delighted to welcome Rathi to the MediaCom family. I am confident her varied experience across organisations, both agencies and advertisers, and across categories will help us deliver greater value to our clients. I wish her the very best for a long and enriching career with MediaCom."
RathiGangappa, Head, West, MediaCom India said, “I am excited to be joining the talented team at Mediacom and working with some of the most prestigious brands in India. MediaCom has been growing fast and has produced some of the best work in the industry. It is a challenge to keep up the pace and I am looking forward to it.”