MediaCom has won the media mandate of the Future Group (including all media for all companies across the group). The account size is estimated to be Rs 300 crore. The account win comes on the back of a multi-agency pitch that took place a few months ago, the incumbent agency on the account is Allied Media.
The other agencies that participated in the pitch included Mudra Max, ZenithOptimedia and Allied Media.
“MediaCom used their experience on working on a part of the account very well and understood our requirements well and impressed us all with their offerings in response to our need. Their choice of the team lead in Ashwini also played an important role in making the decision – as we now have an agency with very strong lineage, an understanding of our need, a solid experienced top management and a very responsive and responsible team leader to handle our account. I wish them (and us) all the best,” said Sandip Tarkas, President, Customer Strategy (Future Group) and CEO (Future Media), confirming the news to exchange4media.