Close on the heels of winning SAB Miller from Starcom, MediaCom has won the mydala.com media business following a closely fought pitch against IPG’s Lodestar. mydala is an online and mobile coupon and discount marketing platform site in India, and is now focusing on driving growth and new acquisitions through mass media brand building activities.
Commenting on the win, Anisha Singh, Co-Founder and CEO, mydala, said, “We are happy to announce this association. mydala is growing at a phenomenal pace and working with MediaComwill help in pushing the boundaries and reaching out to our customer base in innovative and creative ways.”
Niti Kumar, General Manager, MediaCom Delhi, said, “ecommerce is the buzziest category on media today, and working with a unique model like mydala will be a great learning experience for the team. We are super excited!”
Established in 2009, mydala is a hyper-local online/ mobile marketing platform for large brands, SMEs and MSMEs involved in providing consumer products and services; enabled by their 150,000+ advertiser/merchant base to target 400 million consumers across 200+ cities in India.