Close on the heels of winning SAB Miller from Starcom, MediaCom has won the mydala.com media business following a closely fought pitch against IPG’s Lodestar. mydala is an online and mobile coupon and discount marketing platform site in India, and is now focusing on driving growth and new acquisitions through mass media brand building activities.
Commenting on the win, Anisha Singh, Co-Founder and CEO, mydala, said, “We are happy to announce this association. mydala is growing at a phenomenal pace and working with MediaComwill help in pushing the boundaries and reaching out to our customer base in innovative and creative ways.”
Niti Kumar, General Manager, MediaCom Delhi, said, “ecommerce is the buzziest category on media today, and working with a unique model like mydala will be a great learning experience for the team. We are super excited!”
Established in 2009, mydala is a hyper-local online/ mobile marketing platform for large brands, SMEs and MSMEs involved in providing consumer products and services; enabled by their 150,000+ advertiser/merchant base to target 400 million consumers across 200+ cities in India.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions