MediaCom has recruited Carat’s Jake Vander Linden as its new Global Account Director for Volkswagen AG.
Prior to joining MediaCom, Linden was Senior Vice President and Regional Communications Director for Carat in Singapore, where he managed the agency’s General Motors business in APAC, the Middle East, Russia and Africa.
Linden will report directly to Ian Rotherham, Global Director of VW Group, who said, “We are so excited about the great work we’re doing with all Volkswagen Group brands, and we’re confident that Jake will enable an even closer, more productive relationship with the VW brand‘s global marketing team at the company’s headquarters in Wolfsburg.”
Linden also held the role of head of communications planning across Carat APAC, and has blue-chip experience in the FMCG, telecom, luxury and beverage sectors. In addition, his experience in China, the Philippines and the US equips him with extensive knowledge of key Volkswagen growth markets, said an official release.
His arrival heralds the opening of a new base in Berlin, which will bring together a global VW brand MediaCom team previously split between London and Düsseldorf.
“We are exceptionally proud of our long-standing relationship with Volkswagen, and remain focussed on every element of the account, without exception,” added Stephen Allan, Global CEO and Chairman.
“Jake is a tremendous hire and an all-around media professional; I know he’ll provide the very best in client service and help us to continue developing world-class work with our VW partners,” he added.
This is his second stint with the agency; prior to joining Carat, Linden worked at MediaCom between 1999 and 2001.