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Media2india in strategic alliance with Mediaturf

06-April-2001
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Media2india in strategic alliance with Mediaturf

Media2india, a Microland Group company and a leading integrated online marketing communication solution company, has forged a strategic alliance with its rival — Mediaturf.com — the online media consultancy promoted by Euro RSCG and eVentures.

According to industry sources in Bangalore, the tie-up is more of a merger than a strategic tie-up. Launched in June 2000, Mediaturf.com currently caters to the online media requirements of Indian as well as international clients.

Recognising the significance of data on online advertising the company has made high investment on its research initiatives. In a bid to provide marketers with effective tools that optimally use the power of the Internet, Media2india has recently launched customer perception and evaluation tools such as WebGauge & AdGauge. Last week, Media2india launched ‘RichNet’ to enhance the impact of advertising options that go beyond the simple banner ads.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.