It’s that time of the year as hundreds of advertising and media executives from around the world make the holy pilgrimage to the azure spring of inspiration – The Cannes Festival of Creativity.
As we gear up (read, close client campaigns at the last minute), we’re filled with a sense of awe at all the amazing work we’re going to witness, dread for the Young Lions brief that we’ll have to crack under 24 hours and excitement at the thought of meeting some of the best minds of media and advertising from around the world.
We’ve spent the last few weeks detailing what we wish to achieve from hearing the incredible list of speakers that we hope we can catch and we can’t fathom how many they are and which ones to pick from (special mentions - masterchef, Anthony Bourdain; design priest, Stefan Sagmeister; music producer extraordinaire, Brian Eno and Godfather of punk, Iggy Pop).
Above everything, we’re hoping to do India proud, stay close to our roots and recommend a deployable solution that we home we can deploy for a brand in Indi as well. Needless to say we wish come away inspired and bring a touch of the extraordinary to the industry we belong to as well.
In those late nights, when we’re starved for time and thirsty for ideas, we hope we can draw inspiration from our time at the festival and say, “Thank you, Creativity”.
(The authors - Akshay Brijkrishan is Media Manager, Maxus and Nivedita Ravishankar is Business Manager, Maxus)