Top Story


Home >> Advertising >> Article

Media Pros bags Rs 12 crore media business of SpiceJet Airlines

Font Size   16
Media Pros bags Rs 12 crore media business of SpiceJet Airlines

SpiceJet, the recently-launched low-fare, no-frills airlines, has awarded its media duties to Media Pros. The account size is in the region of Rs 12-13 crore. It was a multi-agency pitch involving Carat, Grey Worldwide, Media Pros among other.

Confirming the news, Vinish Jain, Senior Brand Manager, SpiceJet Airlines, said, “We wanted to go with an agency which would not be too big for us. Media Pros has a dedicated team working for us and they are an extension for us in terms of partners. We will work together as a team.”

Said Bashab Sarkar, MD and CEO, Media Pros, “We will be looking after the whole media business of spice jet and have a dedicated team in place.”

The company has earmarked a total budget of Rs 15 crore for its promotional strategy for the first six months. “Out of this budget, only 3 to 4 per cent is for creative while 10 per cent is for other marketing activities. The rest is all focused on the media business,” said Nures Sayeed, Vice-President, Brand Communication, SpiceJet.

For its creative duties, SpiceJet has roped in Delhi-based graphic design studio, Gopika Chowfla Graphic Designs. The studio has been instrumental in designing the logos as well giving the airline its brand identity.

For the record, SpiceJet has been launched by Royal Airways, which is the reincarnation of Modiluft, among the first private companies to step into the Indian aviation sector before it ceased operations in 1996.


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.