SpiceJet, the recently-launched low-fare, no-frills airlines, has awarded its media duties to Media Pros. The account size is in the region of Rs 12-13 crore. It was a multi-agency pitch involving Carat, Grey Worldwide, Media Pros among other.
Confirming the news, Vinish Jain, Senior Brand Manager, SpiceJet Airlines, said, “We wanted to go with an agency which would not be too big for us. Media Pros has a dedicated team working for us and they are an extension for us in terms of partners. We will work together as a team.”
Said Bashab Sarkar, MD and CEO, Media Pros, “We will be looking after the whole media business of spice jet and have a dedicated team in place.”
The company has earmarked a total budget of Rs 15 crore for its promotional strategy for the first six months. “Out of this budget, only 3 to 4 per cent is for creative while 10 per cent is for other marketing activities. The rest is all focused on the media business,” said Nures Sayeed, Vice-President, Brand Communication, SpiceJet.
For its creative duties, SpiceJet has roped in Delhi-based graphic design studio, Gopika Chowfla Graphic Designs. The studio has been instrumental in designing the logos as well giving the airline its brand identity.
For the record, SpiceJet has been launched by Royal Airways, which is the reincarnation of Modiluft, among the first private companies to step into the Indian aviation sector before it ceased operations in 1996.