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Media guys have now become the toast of the business

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Media guys have now become the toast of the business

Sandeep Goyal, Chairman, Dentsu Communications & Dentsu Marcom, feels client organisations are about selling products and every other activity is subservient to that overriding objective. Advertising is not really the most important task of the client CEO, “as most of us in advertising would fondly like to believe”, he says.


The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The India-New Zealand series continues to garner big numbers on television for Week 45 (November 4-10)

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years