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Media guys have now become the toast of the business

Media guys have now become the toast of the business

Author | exchange4media News Service | Monday, Aug 02,2004 8:52 AM

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Media guys have now become the toast of the business

Sandeep Goyal, Chairman, Dentsu Communications & Dentsu Marcom, feels client organisations are about selling products and every other activity is subservient to that overriding objective. Advertising is not really the most important task of the client CEO, “as most of us in advertising would fondly like to believe”, he says.

Tags: e4m

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