MEC has been appointed as the media agency for FreeCharge, a leading online platform for recharge, utility payments, promotions and couponing.
The agency has already started work on the account, confirm sources. The media mandate includes, traditional as well as a part of the digital.
Lowe Lintas and Partners is the creative agency on record for the account.
Its recent campaign, ‘Recharge nahin… FreeCharge’ depicts FreeCharge’s core proposition of being an ally for the youth and how it plans to alter the recharge landscape in India by offering rewarding coupons and offers. The campaign is live online and will soon be seen across other traditional media.