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MEC wins HARMAN International, India’s media duties

03-October-2011
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MEC wins HARMAN International, India’s media duties

MEC, a leading media agency, www.mecglobal.com, today announced that they have been awarded the media AOR for the HARMANInternational, India business.

HARMAN International Inc is the parent company behind an array of legendary brands that includes Harman Kardon®, JBL®, Mark Levinson®, Infinity® and AKG®?The company is a leading global provider of premium audio and infotainment solutions, engaging customers around the home, in the car and on the go. HARMAN International recently announced the appointment of AR Rahman as the brand ambassador for JBL “Hear the truth’ campaign that was unveiled in India last week.

Speaking of the win, T Gangadhar, Managing Director, MEC, said, ‘We are proud to be associated with HARMAN International, a legendary name in the world of sound. As HARMAN International, India’sAgency of Record, our mandate is to create communication solutions across platforms. We look forward to creating exciting engagement between HARMAN brands and audiophiles.”

MEC is part of GroupM and has 4 offices across India employing over 130 people. MEC’s clients in India include: LG Electronics, Colgate Palmolive, Reliance Communications, Nivea India, Mercedes Benz, Zee Network, HDFC Standard Life Insurance, Citi, DHL, Flipkart, Sony Ericsson, Singapore Tourism Board, Cavinkare, Singapore Airlines, Honda Motors & Scooters, Jaypee Cements, Michelin among others.
 

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