Top Story

e4m_logo.png

Home >> Advertising >> Article

MEC wins HARMAN International, India’s media duties

03-October-2011
Font Size   16
MEC wins HARMAN International, India’s media duties

MEC, a leading media agency, www.mecglobal.com, today announced that they have been awarded the media AOR for the HARMANInternational, India business.

HARMAN International Inc is the parent company behind an array of legendary brands that includes Harman Kardon®, JBL®, Mark Levinson®, Infinity® and AKG®?The company is a leading global provider of premium audio and infotainment solutions, engaging customers around the home, in the car and on the go. HARMAN International recently announced the appointment of AR Rahman as the brand ambassador for JBL “Hear the truth’ campaign that was unveiled in India last week.

Speaking of the win, T Gangadhar, Managing Director, MEC, said, ‘We are proud to be associated with HARMAN International, a legendary name in the world of sound. As HARMAN International, India’sAgency of Record, our mandate is to create communication solutions across platforms. We look forward to creating exciting engagement between HARMAN brands and audiophiles.”

MEC is part of GroupM and has 4 offices across India employing over 130 people. MEC’s clients in India include: LG Electronics, Colgate Palmolive, Reliance Communications, Nivea India, Mercedes Benz, Zee Network, HDFC Standard Life Insurance, Citi, DHL, Flipkart, Sony Ericsson, Singapore Tourism Board, Cavinkare, Singapore Airlines, Honda Motors & Scooters, Jaypee Cements, Michelin among others.
 

Tags MEC

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business