Top Story


Home >> Advertising >> Article

MEC to unveil IPL 5 viewership expectations

Font Size   16
MEC to unveil IPL 5 viewership expectations

MEC will bring out its fourth edition of ‘MEC IPL TVR prediction study’ to ‘MEC IPL TV Rating prediction study’ that will forecast the viewing habits of DLF IPL Season 5 on April 02, 2012.

The study, which is powered by Meritus Analytics India, a WPP company also takes into account viewing habits of T-20 enthusiasts influenced by cricket fatigue, team popularity, player popularity and scheduling of matches.

MEC has been undertaking this study on the viewership expectations of Indian Premiere League (IPL) for three years now.

“With investments in IPL being significant, the ability to accurately estimate viewership is a huge advantage to all stakeholders. We have used a combination of primary consumer research and strategic factor modelling to arrive at the TV ratings,” said T Gangadhar, Managing Director, MEC India.

With Indian cricket team’s dismal performance in the previous few cricket tournaments, advertisers and media experts are keeping their fingers crossed about the viewership and popularity of season five of DLF IPL.

MEC also releases a post IPL consumer research that provides pointers on brand recall of IPL advertisers during the season and consumers’ interest in future editions of the IPL.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship