Top Story

e4m_logo.png

Home >> Advertising >> Article

MEC India wins Timesjobs’ digital mandate

01-August-2016
Font Size   16
Share
MEC India wins Timesjobs’ digital mandate

MEC India has bagged the TimesJobs digital business account, following a multi agency pitch. As part of the mandate, MEC India will offer an array of digital marketing capabilities such as digital planning, strategy and buying, for the brand.

Founded in January 2004 by Times Group, TimesJobs is an employment website operating in India and Middle East.

Speaking on bringing MEC India onboard as a digital partner, Vikas Deep Verma, Product & Marketing Head, TimesJobs.com said, “TimesJobs was in search of a partner who can offer innovative and media-neutral customer engagement solutions. MEC, with its successful track record, is now onboard as the strategic partner for our business needs. For 2016-2017, we have devised aggressive growth plans and looking forward to do some great work in the coming months.”

Commenting on the win, Roopam Garg, National Head - New Business Development and General Manager – North, MEC India said, “We are delighted to have the opportunity to partner with TimesJobs. This win reiterates MEC’s credentials with regards to full-service, cutting-edge digital capabilities. MEC has been constantly growing its digital business through such noted clients. We have planned some exciting initiatives for the brand which would deliver positive outcomes for TimesJobs.”

The account will be handled from MEC Delhi office.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking