Media agency, MEC India was instrumental in the partnership between Kolte-Patil and Puneri Paltan for Star Pro Kabaddi League. The Pune based developers are now principal partners with the Pune team, one of the eight participating in the league.
Speaking about the new tie-up, Sujay Kalele, Group CEO, Kolte-Patil said, “We are thrilled to be a part of the Pro-Kabaddi League. As Pune’s largest developer, it gives us immense delight to be associated with Pune’s very own team – Puneri Paltan. Kabaddi is one of the oldest sports being played in India. Hence, it deserves all the support we can shower on it. I am sure Puneri Paltan will do wonders in this Pro Kabaddi League 2015.”
Sidhraj Shah, Head, Brand Activation, MEC India commented, “Other than cricket, no sport has ever created such a buzz across the country. A year ago, on its very first day the Pro Kabaddi League had astonishing numbers of viewers and tweets supporting the league. Even Bollywood personalities joined in the frenzy along the way. This partnership between our client, Kolte Patil, and the Puneri Paltan is a testament of their love and support for their city and this true-blue Indian sport.”
Owned and managed by Insurekot Sports, Puneri Paltan is one of two Pro Kabaddi League franchises from Maharashtra.