MEC India has announced the expansion of its media mandate within Reliance Group. MEC India has bagged the media agency mandate for Reliance Capital (including Reliance General Insurance, Reliance Life Insurance, Reliance Mutual Fund and Reliance Commercial Finance), Reliance Infrastructure, Reliance Power and Reliance Energy.
The agency has already been managing the media mandate for Reliance Communications, Reliance Net Connect and Reliance Digital TV.
Commenting on the development, T Gangadhar, Managing Director, MEC India said, “The team at MEC India is eagerly looking forward to provide excellence in crafting and executing customised integrated solutions across its suite of services. MEC India has shared a long standing relationship with various companies in the Reliance Group and our objective will be to provide superior assistance with media, analytics, content, activation and digital media services, as we have been doing with the award winning RCOM mandate in the past.”