MEC India has strengthened its team by announcing the appointment of Tanushree Radhakrishnan as Digital Head – North India. She will be heading the North division and will report to Vishal Chinchankar – Digital Leader MEC.
Prior to MEC, Radhakrishnan has worked with reckoned digital advertising agencies in India such as Webchutney and Zed Digital/Performics (Publicis Groupe).
Speaking about the appointment, Roopam Garg, All India Head – New Business Development and General Manager, MEC North said, “I welcome Tanushree into the MEC family. Her expertise in the digital space will certainly give us an edge in building our organic and inorganic business.”
Radhakrishnan comes with an over 10 years of experience, most of which she spent in the digital world. She has worked with clients in all the active verticals in the online business such as travel (Makemytrip and Clear trip), IT (HP and Microsoft), telecom (Airtel and Uninor), BFSI (ICICI and Aviva) and FMCG (Nestle and Reckitt Benckiser). In digital, she has worked across display domains, search, social and mobile, shared an official release.
Chinchankar said, “Tanushree is a very seasoned professional. Her in-depth knowledge and experience in managing major clients across verticals in digital space is much valued and is well-resourced to maximise the RoI of our clients. I wish her the very best in this new role at MEC.”
“I am excited to work in an integrated marketing environment, which has been the crux of the growth of all GroupM agencies. I look forward to working with MEC and use my digital experience and skills to grow the digital pie of the business in the North,” said Radhakrishnan.